The Spy and The Bravo - 785 Words

Spy fiction is defined as a genre of literature that focuses on the activities of spies and the world of espionage. The genre dates back to the mid to late 19th century. An early example of a spy novel is by an American novelist James Fenimore Cooper; The spy (1821) and The Bravo (1831). Spy fiction would mostly be influenced by events that have occurred in the real world such as, the Cold War, which will be discussed in this essay and how it became to influence the writing of spy fiction and how it built its popularity in the literature world. The Cold War emerged in 1946 due to the tension between the western powers (USA, UK, Europe and Canada) and the Soviet Union, which included the Russian communist. Shortly after the Second World War ended, the Soviet Union refused to remove its forces in areas of Europe that they have taken over during the war. This caused the crisis of the Cuban Missile Crisis and Berlin wall, being just some of the issue raised at that time. The Soviet Unio n broke up in 1991. The most enduring motif about the Cold War is the storytelling about spies, agent and assassins living a double life that included secrecy so they could infiltrate their enemies. The US and USSR spent a large amount of time and money to train spies and agents during the Cold War to deploy them around the world. The main purpose of espionage is to gather information from their enemy and as their technology or gadgets were not advanced as it is now, they would send spies toShow MoreRelatedThe Consequences Of Great Power1224 Words   |  5 Pagesdemonstrates the prominent role nuclear weapons had by discussing the battle for superiority between the rivals, ignorance of the potential consequences, and events, such as the bombing of Hiroshima, Soviet Union’s creation of the atomic bomb, and BRAVO. The development of the atomic bomb was an advancement in military technology. It was unlike any other weapon ever created. According to an American strategist, Bernard Brodie, â€Å"They were several million times more potent on a pound-for-pound basisRead MoreThe Cold War During World War II933 Words   |  4 Pagesnuclear weapons to stop fighting. March 1, 1954, America conducted a BRAVO test in the Pacific. The blast spread radioactivity hundreds of miles, killing a Japanese crew in a fishing boat. In result of the Bravo test, it concluded that a nuclear war will wipe out civilization. Eisenhower decided against provoking a nuclear war, he believed in preparing to retaliate. In 1956, the president conducted a secret open sky inspection. A spy plane, which would routinely for over 4 years, fly over Moscow andRead MoreThe Atomic Bomb2530 Words   |  11 Pagesand bridges to see the results, and even set up caged animals at various miles away from the explosion to see how the rad iation would affect mammals; the bomb yielded 22 kilotons. (12) The ability for the Soviet nuclear power was aided by various spies in the Manhattan project, whom most infamous was Klaus Fuchs. (9) When a US weather plane was flying off the coast of Siberia it picked up radioactive debris which concluded to the United States that the Soviets had finally caught up in the atomicRead More Race for Nuclear Arms and Power1908 Words   |  8 Pagespeople were silent.(6) After the war Oppenheimer achieved nation-wide recognition as the father of the Atomic Bomb. On November 7, 1953, lawyer William L. Borden sent a letter to FBI Director J. Edgar Hoover accusing Oppenheimer of being a soviet spy. A month later President Eisenhower ordered a blank wall be placed between Oppenheimer and atomic secrets.(7) Later that month, the Atomic Energy Commission sent a letter with charges against Oppenheimer. The AEC was an agency that consisted of fiveRead MoreThe Bird Flew Away2473 Words   |  10 Pageswith a look full of critical shrewdness, as your friend and brother of your wife, having in your living room and beside my sister a slave so beautiful and cherished is an inconvenience and a possible danger to domestic tranquility ... Bravo! Leà ´ncio interrupted, laughing. For your age, you already have the marrow of a moralist! ... Dont worry about it, my boy; your sister isnt so suspicious, and shes the one that likes Isaura seen and admired by everybody. And shes right; IsauraRead MoreThe Gulf War Essay2145 Words   |  9 Pages184 miles per hour, range is 300 miles and service ceiling of 21,000 feet. In the weeks and months before the war, the Apache’s Bravo Company had developed new tactics that they hoped to use against Iraqi tanks and armored vehicles. The Apache helicopter was a ground-attack aircraft; tanks and fighting vehicles were it’s principal targets. The tactics developed by Bravo Company pilots were considerably different from the ones practiced in Europe. There the Apache pilots had been trained to fly lowRead MoreA Brief Note On The American Oil Company2212 Words   |  9 PagesThe company It’s publicly attacked the independent scientist who studies exposed the human impacts to the pollution. The international scientific community has oppose Chevron scare tactics in distortion of the evidence. Chevron also used corporate spy such as this man Diego Borja trying bribed Ecuadorian judge on tape. Borja was caught and his attempts failed. Borja says that has information incriminate Chevron but Chevron quickly moved from Ecuador to an undisclosed location in the US. For The oilRead MoreSummary : Slavers Bay 2143 Words   |  9 Pagesuntruly but he was incredibly set in his mind. If he believed the sky was going to fall ten days after a lunar eclipse he would say so even after being proven wrong. His honesty was put to the test during his time in the House of Black and White. Being a spy and an assaion who could change faces involved lying about who you were and why you were there. Ziffio believed that if he never told a whole truth he never told a whole lie. This was justifiably honest as it existed somewhere in the gray area betweenRead More Gavrilo Princip, Sarajevo and World War I Essays3396 Words   |  14 Pagesof Belgrade. Many of these men were Serbian ministers, gove rnment officials, and generals. The group was founded to give a purpose to Pan-Slavism and to recruit and train for a potential war with Austria. Anti-Austrian propaganda was spread and spies of the Narodna Odbrana were now operating in the Austrian provinces. One year later, in 1909, Austria asked the Serbian government to put a stop to their revolution against Austria. The Narodna Odbrana was forced to listen and instead they concentratedRead MoreI m For An Early Night11523 Words   |  47 Pagesonly well dressed, but of significantly elevated status and ready to address this motley congregation. Antonio realised that he and Carolina were in fact right: this man merely pretended to be a mendicant and was now probably playing his true role as spy. ‘Gentlemen,’ said Osuna, in a strong, raised voice, speaking as if he were addressing a gathering in the open air. ‘Firstly, may I thank you all for attending this crucial meeting. Second, there are some here who may not know why we are assembled

Chinua Achebe’s Things Fall Apart Essay - 1740 Words

In the novel, Things Fall Apart by Chinua Achebe, the setting sets forth in Umofia, a lower Nigerian Tribe and Mbanta, Okonkwo’s mother’s kinsmen. The novel begins with a man, whose name is Okonkwo, a noble warrior, resides in Umofia, with his three wives and nine children. Okonkwo is haunted by his father, Unoka’s disgraceful past. Okonkwo desires his son to be a tough, powerful warrior. Thus, this being said causes havoc upon Okonkwo’s families, tearing Nwoye and Okonkwo apart. Meanwhile, missionaries visit the nine villages convincing the villagers to believe their religion and abandon their own beliefs and traditions. After many events occurred, the novel comes to an abrupt end with tragedy and uncertainty. The marvelous author,†¦show more content†¦He fears his son is a reflection of his spendthrift father. For example, â€Å"People laughed at him because he is a loafer, and they swore never to lend him anymore money because he never paid b ack.† (pg. 5) With this being known among Umofia, the villagers swore to never trust Unoka with dowry circumstances. For this reason enough, Okonkwo is ashamed of his father. Okonkwo desires his son, Nwoye to become a great, noble warrior of Umofia, unlike his own father. â€Å"He wanted Nwoye to grow into a tough young man capable of ruling his father’s household when he was dead and gone to join the ancestors.† (pg. 52) Okonkwo is tough on Nwoye, in order for him to grow to be a noble warrior, as he is. â€Å"At any rate, that was how it looked to his father, and he sought to correct him by constant nagging and beating.† (pg. 14) Okonkwo desired his son to be a warrior, however, he decides beating and hitting is the best options for Nwoye grow to become a strong and hardworking warrior. Haunted by his father’s past, Okonkwo commits a murder, forcing him to flee Umofia by returning to his motherland, Mbanta. Okonkwo must remain in exile among his m otherland, Mbanta for seven years before he returns to his fatherland, Umofia. â€Å"Okonkwo’s gun had exploded and a piece of iron had pierced the boy’s heart.† (pg. 124) Thus, confirming the blood on his hands once Okonkwo murdered the boy’s lonesome heart. â€Å"Why should a man suffer forShow MoreRelatedChinua Achebes Things Fall Apart1601 Words   |  7 Pagesbelieved they were bringing positive changes and good deeds to the locals from an Imperialistic point of view, the majority of natives were affected by the political, cultural, religious, and economic changes which are depicted in the Achebe’s novel, Things Fall Apart. The novel primarily focuses on small villages such as Umuofia village in southern Nigeria, and the native’s first and prolonged contacts with the British expansionism or missionaries. In the novel, Achebe depicts the political changesRead MoreChinua Achebes Things Fall Apart1007 Words   |  5 PagesFearful Flaw Okonkwo is the protagonist of Chinua Achebe’s story, Things Fall Apart. He has a calamitous flaw that dominates his life. His fear of failure and of weakness causes him to take unnecessary and destructive actions. His fear of weakness leads him to be emotionally distant from his children, beat his wives, kill Ikemefuna whom he loved, and the Commissioners messenger. His fear of failure causes him to disown his oldest son who did not meet his expectations, become well than his idle fatherRead MoreAnalysis of Chinua Achebes Things Fall Apart1579 Words   |  6 PagesChinua Achebes 1958 novel Things Fall Apart marked a significant turning point not only for literature, but the world, because the novel is an attempt to blend the conflicting identities and ideologies of Africa in the wake of colonization. The novel depicts the destructive tension that arises between the traditions of the Igbo people and white colonizers, but, perhaps contrary to the readers expectation, it does n ot present either side as holding the ethical high ground. Rather, the novel suggestsRead MoreChinua Achebe’s Things Fall Apart Essay2000 Words   |  8 PagesChinua Achebe’s novel â€Å"Things Fall Apart† chronicles the life of Okonkwo, a strong man whose existence is dominated by fear and anger, and the Ibo tribe, a people deeply rooted in cultural belief and tradition. As events unfold, Okonkwo’s carefully constructed world and the Ibo way of life collapses. The story of Okonkwo’s fall from a respected and feared leader of the Ibo tribe to an outcast who dies in disgrace dramatizes his inability to evolve beyond his personal beliefs, affecting the entireRead MoreChinua Achebe’s Things Fall Apart Essay1736 Words   |  7 PagesThe classic African literary tale Things Fall Apart, written by Chinua Achebe, is a brilliant account of historical African culture and the destruction colonialism can cause upon such cultures. As the reader fol lows the narrative and complexity of the characters through the novel, a sense of pride, trust, and faith in history emerges. Yet, with the introduction of colonialism the characters must learn to embrace and adapt to a new culture and set of beliefs or face termination from society. TheRead MoreEssay on Chinua Achebes Things Fall Apart1835 Words   |  8 PagesChinua Achebe’s â€Å"Things fall apart† is a story about a man named Okonkwo who is successful and physically strong. However, Okonkwo is emotionally unavailable and afraid that he will be seen as weak and that others will compare him to his father. The book’s peak is when Okonkwo does something considered immoral by killing a boy who he had taken in and raised as his own for three years, because he did not want to be seen as weak. Okonkwo is ruled by one obsession and that is to hate everything thatRead More Analysis of Achebes Impartiality in Chinua Achebes Things Fall Apart1098 Words   |  5 Page sAchebes Impartiality In Things Fall Apart   Ã‚  Ã‚  Ã‚   Knowledge of Africa and the inhabitants of the massive continent were often portrayed as barbaric beasts by the first missionaries to enter the land.   Because of skewed writings by European missionary workers, a picture was painted for their readership of a savage Africa saved only by the benevolent, civilized western influence.   Achebe successfully attempts to redirect this attitude. Achebe educationally has the means to convey a different perspectiveRead More Existentialism in Chinua Achebes Things Fall Apart Essay1635 Words   |  7 PagesExistentialism in Things Fall Apart      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Chinua Achebe presents his audience with an interesting twist to a contemporary school of thought in his work Things Fall Apart.   This post-colonization narrative incorporates several traits that revolt against normative philosophic systems and tralititious theories and beliefs of the existence of man and his place in the universe.   Achebes efforts are characterized by a small diverse group of writers that purge realizations of predestinationRead More Missionaries Are to Blame in Chinua Achebes Things Fall Apart 842 Words   |  4 PagesMissionaries Are to Blame in Chinua Achebes Things Fall Apart      Ã‚   The burden and calling to reach out and help others, enfold many people in society throughout the world. Rich or poor, young or old, black, red or white, the motive is helping those with a need. As Chinua Achebe points out in his book, Things Fall Apart, though there is the aspiration to lend a hand, it can sometimes become deadly, and even fatal to the lives of people. Although the missionaries try help convert the Ibo villageRead More Okonkwo in Chinua Achebes Things Fall Apart Essay973 Words   |  4 PagesOkonkwo in Chinua Achebes Things Fall Apart  Ã‚  Ã‚   Okonkwo, as presented by Chinua Achebe in the novel Things Fall Apart, wished to be revered by all as a man of great wealth, power and control--the antithesis of his father. Okonkwo was driven by the need to exhibit utmost control over himself and others; he was an obsessive and insecure man. Okonkwos father, Unoka, was a failure, a loafer, and People laughed at him (1426). This would bring great shame to any man as it did for Okonkwo

Marketing in the different sectors of tourism Free Essays

Introduction Virgin Atlantic is the second largest long haul airline in the UK and it is a popular and well known airline all around the world. It is also the third largest European carrier over the North Atlantic and over the years has rapidly grown and includes destinations in the US, Caribbean, Far East, India and Africa. http://www. We will write a custom essay sample on Marketing in the different sectors of tourism or any similar topic only for you Order Now virgin-atlantic.com Virgin Atlantic flew its first flight in 1984 after Richard Branson who is the owner announced to the world that a high quality, value for money airline would begin operating within three months. After 10 years from its launch the airline had flown over 1 million passengers and started bringing up services onboard. It became the first airline to offer individual TVs to their business class passengers. Then In 1992 Richard Branson made a huge investment. He sold his Virgin music store and invested the profits into Virgin Atlantic, improving on an already great service. Within the same year the first super economy service was launched and it then went on to become an award winning Premium Economy. http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/history.jspaccessed 01/08/2011 at 17:17 In 2003 the Virgin Atlantic’s revolutionary Upper Class Suite was launched; it was the longest and most comfortable flat bed and seat in business class. Then in 2007 Virgin Atlantic went on to launch brand new check in facilities at Heathrow Terminal Three. For the Economy and Premium Economy passengers Zone A became wider and more spacious, enabling passengers to check-in at kiosks in a faster and more stress-free way. For the Upper Class passengers, an Upper Class Wing which offers private security corridor so passengers can speed through the terminal to the Clubhouse quicker than before.http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/history.jspaccessed 01/08/2011 at 17:17 In 2008 virgin Atlantic went on to operate a pioneering bio fuel demonstration with Boeing and engine manufacturer GE Aviation on a 747 between London and Amsterdam. This became the world’s first flight using bio fuel by a commercial airline. Then In June 2009, Virgin Atlantic celebrated its 25th anniversary with a series of special fares, campaigns and events in the run-up to its birthday, as well as promoting red hot fares to red hot destinations. http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/forstudents.jspaccessed 01/08/2011 at 17:10 I chose virgin Atlantic because I personally have travelled with them on many occasions and I receive the best service any other airline could offer. Due to its good reputation it appeals to a much wider market as it is a reliable and trusted airline and has a lot to offer its customers. Market it faces today Virgin Atlantic uses a wide range of marketing techniques. It promotes its products and services through a wide range of sources which include direct mail, Television, press, magazines, outdoor posters and taxi sides, all featuring their distinctive logo. http://www.nyama.org/mhf98.htm Virgin Atlantic targets specific customers by advertising the comfort and quality of the airline. Their tickets are sold through various sources such as the Internet, travel agents, and direct communication with customers to suit different customer needs. Virgin Atlantic Customer Service Representative, Quick Reference Guide, 2001. Keegan, Warren J Green, Mark S., Global Marketing, 2nd Edition, New Jersey: Prentice Hall, Page 40, 2001. To attract more customers Virgin Atlantic has differentiated their product by taking the customers’ expectations one step further through communication with the customer. A prime example can be seen in providing in flight ice cream, something other airlines do not offer. Keegan, Warren J Green, Mark S., Global Marketing, 2nd Edition, New Jersey: Prentice Hall, Page 40, 2001. On the aircraft passengers experience spacious setting arrangements, state of the art in-flight entertainment system, and most importantly a high level of customer service. In addition, Virgin Atlantic offers a distinctive upper class service at business class prices. PR News Wire, London, Virgin Atlantic Implements Galileo International, 5 September, 2001. The Virgin Atlantic market is segmented into classes. There is the economy class where passengers are a much broader group, travelling mainly for leisure and are evenly spread across most socio-economic groups, and age ranges. Then there is the Premium economy class where there passengers are split evenly between travelling for business or leisure and most are male, average age 41. Those travelling for business purpose in this class are often doing so because their company operates an economy travel policy. Lastly there is the upper and business class which is the virgin atlantics major target market as they bring in more money. They are predominately travelling on business and are usually male, 35 to 45 years old and earning ?50K plus per annum. http://www.safarigraphics.com/salterquest/portfolioPDFs/ws_Virgin_Atlantic_Marketing_Case_Study.pdf accessed 01/08/2011 at 18:20 A virgin Atlantic s criterion for segmenting is: Who buys their product Who does not buy their product What need or function does their product serve What problem does their product solve What are customers currently buying to satisfy the need or solve the problem for which their product is targeting What price are they paying for the product they are currently buying When is their product purchased Where is their product purchased Why is their product purchased Keegan, Warren J Green, Mark S., Global Marketing, 2nd Edition, New Jersey: Prentice Hall, Page 40, 2001. http://www.safarigraphics.com/salterquest/portfolioPDFs/ws_Virgin_Atlantic_Marketing_Case_Study.pdf With virgin Atlantic there is something for everyone .Examples of how virgin Atlantic markets its segments is by offering value for money products and services to bring in the customers. For upper class passenger, In-flight beauty therapy – massages and manicures, Onboard stand-up bar, Personal 10.4 inch video screen, A dedicated sleeping area ,Fast track-priority service through immigration, Sleep service – pyjamas, full size pillows, feather duvets and fleece blanket and a Drive Thru check in from the limo etc are al offered within the price. For the premium economy class a Dedicated check-in desk, Priority baggage handling, Flexible ticket – no penalty for last minute changes, Comfortable wider seats with up to 6 inches of extra leg room, Seatback video screen, Fast track-priority service through immigration etc is all offered to them. For the premium economy class a Seatback video screen with up to 43 channels of movies, music, and video games, Free amenity kit, Children’s services including K-iD backpacks, TV channels and special meals, Choice of three entrees, including a vegetarian option, Ice cream during movies etc is available to them whilst onboard. Keegan, Warren J Green, Mark S., Global Marketing, 2nd Edition, New Jersey: Prentice Hall, Page 40, 2001. Virgin Atlantic Customer Service Representative, Quick Reference Guide, 2001. References http://www.virgin-atlantic.com accessed 01/08/2011 at 17:30 http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/history.jspaccessed 01/08/2011 at 17:17 http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/history.jspaccessed 01/08/2011 at 17:17 http://www.virgin-atlantic.com/en/gb/allaboutus/ourstory/forstudents.jspaccessed 01/08/2011 at 17:10 http://www.nyama.org/mhf98.htm accessed 01/08/2011 at 17:10 http://www.safarigraphics.com/salterquest/portfolioPDFs/ws_Virgin_Atlantic_Marketing_Case_Study.pdf accessed 01/08/2011 at 17:10 http://www.safarigraphics.com/salterquest/portfolioPDFs/ws_Virgin_Atlantic_Marketing_Case_Study.pdf accessed 01/08/2011 at 17:10 Keegan, Warren J Green, Mark S., Global Marketing, 2nd Edition, New Jersey: Prentice Hall, Page 40,2001. PR News Wire, London, Virgin Atlantic Implements Galileo International, 5 September, 2001. Virgin Atlantic Customer Service Representative, Quick Reference Guide, 2001. How to cite Marketing in the different sectors of tourism, Essay examples

Resort and Spa Management for Tourism- myassignmenthelp.com

Question: Discuss about theResort and Spa Management for Tourism. Answer: Introduction This study deals with analyzing the current issues or challenges faced by resort and spa industry in and across Australia (Zeng and Gerritsen 2014). In this particular assignment, proper emphasis has been given on understanding each of the issues in detail and providing proper recommendations at the same time. The current segment elucidates emerging trends or future opportunities in resort and spa industry. One of the key insights that had been noted in the study is increase growth rate in resort and spa industry. This industry faces increased competition as compared to other sectors. There are various reasons for increased competition in resort and spa industry (Vila, Darcy and Gonzlez 2015). A majority of resort and spa business attribute industry growth that links with growing foodie culture captivating Australians. Other factors that are mentioned in the study are promoting a growth in competition that is local population growth as well as higher consumer demand. The growth in re sort and spa industry and increased competition could be a contributing factor in the hospitality business that has the ability to attract as well as retaining customers. Tourism is one of the sources of income for Australia and continues to grow in terms of scale as well as scope (Wirahardja, Turner and Richardson 2016). There is significant rise in resort and spa industry development over few past decades as it is one of the most social, cultural phenomenon and economic factors in Australia. Current issues or challenges that affect Resort and Spa Industry in Australia The resort and spa industry is booming but research shows that there are still lots of factors that limit the success of Australian hospitality business. Individuals such as owners, managers as well as head chefs and staff members has lot to say about their own restaurants, nightclubs and pubs. There are various issues that affect the functioning of resort and spa industry such as increased competition as well as operating costs that impact the success of resort and spa industry as a whole (Weir 2017). There are various challenges that are faced by resort and spa industry and these are mentioned below: Labor and skill shortage- One of the issues or challenge that affects the operations of resort and spa industry in Australia is shortage of labor and essential skills. It is noted that there had been an issue to attract and retain qualified workers in resort and spa industry in an isolated markets and become a global challenge (Vila, Darcy and Gonzlez 2015). Technology- The major factor that governs technological issue faced by resort and spa industry is the complexity that is present in the hotel environment. There is lack of awareness of how much efficiency can be improved by use of modern integrated systems (Wirahardja, Turner and Richardson 2016). Capital availability- It is noted that capital provides asset liquidity as well as help in developing resort hotels in Australia. Increased resort and spa industry enhances the asset values as well as lowering returns. Most of the factor affects the amount, capital availability and timing at the same time (Vila, Darcy and Gonzlez 2015). Solution and recommendations for each issue identified The above issues mentioned can be reduced to some extent and elaborated as under: Resort and spa industry need to develop internal programs for creating attractive career paths so that the potential candidates can see this industry as a professional development opportunity (Wirahardja, Turner and Richardson 2016). This industry need to recruit for entry level position that is easy to recruit when the recruiter outline the career path as well as point the mangers the key responsibilities for the line position. Australia and many other nations believe in offering guest worker programs that recruit seasonal workers for a period of 10 months. Resort and spa industry is a labor intensive business as well as automation opportunities that are limited by nature. It needs to reconfigure work process and then sharing the benefits of increased productivity that can have positive results (Vila, Darcy and Gonzlez 2015). Both cross-training as well as cross-utilization are nowhere a new concept but they are good one. Here, employees are expected to master the skills for their o wn positions but receive pay rise when they have become certified in other jobs. The employees who are trained can fill in the place wherever needed by the industry during peak times and have their own horizons through cross departmental training. In recent business environment, operators are finding ways for competing with the workers as hard as they compete with the customers (Smith and Puczk 2014). It is important to develop a positive work environment with real opportunities for advancement as well as combined with creative strategies for recruiting and improving employee productivity that increases the essential skills where the workforce continues to shrink in the near future. With the emergence of technology, the resort and spa industry is able to grow in the present environment where people are aware of the services any resort provides. Online booking as well as mobile applications should be used by resort companies (Smith and Puczk 2014). Use of these applications will enable the guests to leave digital footprints and get accessed to data for targeted promotions as well as individualized messaging. Most of the spa industry today pride themselves on being high touch rather than high tech but they mainly engages the guests through use of social media as well as online booking capabilities that enhances relevance (Wirahardja, Turner and Richardson 2016). Efficient flow of capital into the resort and spa industry will help he industry to overcome the difficulties. In addition, supply, demand as well as profitability and yields relatively and get access to positive consequences on the operating as well as asset sides of the market. Furthermore, maturation of the expansionary cycle of Resort and spa industry that result in a moderation in capital availability as well as increase in capital costs. It is important to be aware of the present trends that enable investors for planning ahead as well as taking advantage of capital market conditions (Baum 2016). Emerging trends within the Resort and Spa Industry Resort and spa industry belong to challenging economic climate where the companies aims to deliver quality customer service as well as producing a positive bottom line. Existing and future trends of Resort and spa industry in Australia are listed below with proper justification: There is significant shift on the part of consumers towards wellness as well as preventive health that is an alternative to pampering that drives according to the needs of consumers (Mok, Sparks and Kadampully 2013). This takes into account increased comfort level that follows spa procedures as well as incorporates this for preventing treatments and services. The services provided will help in driving a collaborative approach with the Resort and spa industry. Nowadays, consumers are more concerned about their health and sensitive to price as well that drive a closer collaboration between spas as well as healthcare sector. Therefore, Resort and spa industry continue to increase the role in wellness to provide spa offerings in the near future (Wirahardja, Turner and Richardson 2016). Recently, consumers expect proactive approach from Resort and spa industry after addressing environmental concerns (Buhalis and Crotts 2013). The Resort and spa industry trend will not disappear anytime soon. The majority of delegates from Resort and spa industry report that environmental responsibility will have a significant influence on the future business activities. New and innovative ways are present in Resort and spa industry that is used for relaxation as well as delivering services for promoting business that are increasing at rapid pace. In addition, the use of spa credits help in increasing the bookings or building into the room rate where spa treatment is becoming more viable (Cheer and Lew 2017). Most of the consumers that go for spa treatment actually want to de-stress. Here, spa menus reflect the ongoing trend through their offerings such as Yoga, relaxation massages and meditation that is more viable and this trend will continue well in the near future (McPhail et al. 2015). Consumers will show interest in getting access to value-added deals that include discount on services. It is important for getting involved in new and innovative promotions that mainly focus on creating a full-day experience. It is important for setting menu pricing of consumer awareness as well as local competition (Chon 2013). Justification of effects of trends on the future of the resort and spa industry The future trends in resort and spa industry is greener as well as eco-lodgings. In addition, it is important to develop more resort and spa services (Wirahardja, Turner and Richardson 2016). The resort and spa industry should use advanced technology by using guest virtual footprint for performing all the operations in the most appropriate way. This sector has the opportunity for employment and should increase the salaries for retention of existing staff members. It is important to put more emphasis on internet as well as technology (Leung et al. 2013). Furthermore, virtual as well as physical social network of guests will be the best distribution channels. There is a global increase in resort and spa industry in term of tourist arrivals as well as tourism expenditure. In addition, the future trends will affect resort and spa industry in various ways such as increased concern with guests safety and security, diversity in the workforce composition as well as significance of outstanding services that leads to additional opportunities for increase revenue (Cocolas, Walters and Ruhanen 2016). Resort and spa industry have evolved into sophisticated as well as disciplined tools that is capable of helping guests and generate revenues as well as reaching much improved level of efficiency (Frost, Laing and Beeton 2014). The impact of changing demographics on resort and spa industry on travel trends in the sector that remains unaffected. There are recent changes in the demographic environment that holds for main implications for resort and spa industry. There are various factors identified that affect the profitability of resort and spa industry that is in control of individuals such as hotel owners and operators for mitigating the impact. The greatest challenge will be to move from consciousness based on fear as well as separation based on love and connection (Wirahardja, Turner and Richardson 2016). Australian need to work hard for improving its tourism infrastructure as well as revamping in hotels and boosting service standards so that resort and spa industry cope with the i nflux of tourists over years. Fast changing consumer habits as well as attitude had kept resort and spa industry for bringing changes for attainment of future goals and objectives. Resort and spa industry grew out of the desire that attracts both consumers as a genuine career opportunity. It is important to highlight wide variety of entry paths to resort and spa industry as well as enables potential recruits for hearing from leaders in the industry for deciding over the career paths (Fletcher, Pforr and Brueckner 2016). Conclusion At the end of the study, it is concluded that resort and spa industry face strong competition from other forms of accommodation. In addition, increased inbound tourism actually benefits the industry players over the past 5 years. On analysis, it is noted that China has become Australias most valuable inbound market as far as expenditure is concerned. Resort and spa industry has rebounded over past 5 years that recovers from a period of sluggish growth during previous years. In addition, the depreciation in Australian dollar as well as rising discretionary incomes have encouraged a greater number of Australian residents for travelling domestically over the period of 5 years that had boosted demand from domestic leisure tourists. Furthermore, business tourist nights increase as it is increased and rising due to optimism during financial conditions that reflects in a large positive business confidence index for past 5 years. The most important for resort and spa industry are having loya l customer base, proximity to key markets as well as access to multi-skilled and flexible workforce. Reference List Baum, T. ., 2016.Human resource issues in international tourism. Elsevier. Buhalis, D. and Crotts, J., 2013.Global alliances in tourism and hospitality management. Routledge. Cheer, J.M. and Lew, A.A.., 2017.Tourism, Resilience and Sustainability: Adapting to Social, Political and Economic Change. Routledge. Chon, K.S., 2013.Tourism in Southeast Asia: A new direction. Routledge. Cocolas, N., Walters, G. and Ruhanen, L., 2016. Behavioural adaptation to climate change among winter alpine tourists: an analysis of tourist motivations and leisure substitutability.Journal of Sustainable Tourism,24(6), pp.846-865. Fletcher, C., Pforr, C. and Brueckner, M., 2016. Factors influencing Indigenous engagement in tourism development: an international perspective.Journal of Sustainable Tourism,24(8-9), pp.1100-1120. 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